Marketing IDeas

overclocked · **Posted:** Tue Mar 31, 2009 11:03 pm

this can be where anyone can post their ideas.....they will be talked about, so be forwarned

oddball · **Posted:** Wed Apr 01, 2009 12:06 pm

tommudd wrote:

Working in dealerships before I know where most of your brochures will end up at. You may find some that are receptive to your ideas and let you leave some things but most will not take the time. Getting a salesman to come to a meeting on his day off, not going to happen unless he is a died in the wool Jeep fanatic.

Not being negative here, :wink:

just been around Jeeps/dealerships/4WD shops/ clubs for 30 years.

Dealing with smaller mom and pop repair shops where other Jeep owners deal at will get you a lot more than most any dealerships. They will be a lot more open to you after they see you out and about in the community helping put on runs/raising money for organizations etc also. Lots of clubs come and go every year and places get burnt out after a while with new people coming in all the time and saying we are the best there is! :wink:

Also like was mentioned have to watch how things are worded and also what you say going in to someplace like that .

OH You do know that LOSTKJs was pictured and mentioned in the 2006 Jeep Liberty Brochure don't you? Could use that as an in at some places :wink:

Now I will go back to my side of the world :wink:

I brought this quote over because it's more about marketing that meeting locales.

Tom is right. I think if anything, we should inquire about holding a Liberty 'car' show at dealerships. This way we will represent both LOST and the fun we have has Liberty owner's. Realistically speaking, I don't see much else happening between us and Jeep dealers. We should however have a copy of the Jeep / LOST brochure in hand whenever we approach a dealership GM or owner.

overclocked · **Posted:** Wed Apr 01, 2009 3:08 pm

ki am bringing this over from brainstorming...this is a marketing idea...over in the other thread we have two nice job votes...this is still in production stage

okay here is a link to a rough draft...we are still fine tuning images making the vehicles more defined

http://i173.photobucket.com/albums/w54/ ... ncoln3.jpg

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lionseye640 · **Posted:** Wed Apr 01, 2009 7:49 pm

Maybe not have the Jeeps directly on Lincoln's head. Have them going in a semi-circle a bit way from his head maybe? This being the "land of Lincoln" is a great tie-in, but it feels like it's cheapening Lincoln a bit. Not sure how others feel about this though. If I'm out numbered in my thinking, so be it. :wink:

tommudd · **Posted:** Wed Apr 01, 2009 8:41 pm

lionseye640 wrote:

Maybe not have the Jeeps directly on Lincoln's head. Have them going in a semi-circle a bit way from his head maybe? This being the "land of Lincoln" is a great tie-in, but it feels like it's cheapening Lincoln a bit. Not sure how others feel about this though. If I'm out numbered in my thinking, so be it. :wink:

I wasn't going to say anything ( I know I am not in the right state ) but having Jeeps running over the outline of one of the greatest presidents ever is well kind of ...just not right :roll:

Agree great tie in but have the head smaller and everything else above / below the head

oddball · **Posted:** Wed Apr 01, 2009 8:43 pm

I respect your thoughts on this however I like the Jeeps. My opinion (and not only because I came up with the slogan), is that I prefer "LOST in the Land of Lincoln" over "Get LOST with your Jeep". It's too wordy, and not catchy at all.

As for the total image, I don't feel it cheapens Lincoln. Personally I think it shows pride being a Jeeper from the Land of Lincoln! And fwiw, I'm not against someone coming up with a better slogan either.

UPDATE: I wasn't aware tommudd posted as I was replying. Just so we're clear, I'm not against removing the Jeeps, but I fail to see how it cheapens? My main concern is having the right catchy slogan.

JeepinJarhead03 · **Posted:** Wed Apr 01, 2009 8:44 pm

I hadn't really thought about it, but yea there are people who may be a bit offended by the jeeps on lincolns noggin

to keep with the idea though, you could switch it so that lincons head is more like rushmored, with the jeeps on a trail under the bust of lincoln

i typically suck at trying to do any sort of complicated graphics, so i hate to throw an idea that may mean someone to have to do more work though , so it's just an idea

oddball · **Posted:** Wed Apr 01, 2009 8:47 pm

And it's a good idea too. I'm sure overclocked wants to get it 'right' and make something we'll all be proud of.

jeepfrog · **Posted:** Wed Apr 01, 2009 9:29 pm

oddball wrote:

I respect your thoughts on this however I like the Jeeps. My opinion (and not only because I came up with the slogan), is that I prefer "LOST in the Land of Lincoln" over "Get LOST with your Jeep". It's too wordy, and not catchy at all.

"Get LOST with your Jeep" is just the "hook" if you will. We do have one in the works with "LOST in the Land of Lincoln" (I like that slogan, too!)running along the bottom. Just posted that particular one to give all an idea.

oddball wrote:

As for the total image, I don't feel it cheapens Lincoln. Personally I think it shows pride being a Jeeper from the Land of Lincoln!

For the record, there was no intention whatsoever to "cheapen" Lincoln in any way. You have to admit, Abe's profile does lend itself to some offroad analogies.

(If it sounds like I'm defending overclocked, well yes, I am. I've been helping him work on this, too.) Hubby's off tomorrow and will have more time to work on the flyer/logo. But, please, keep the constructive opinions coming!

oddball · **Posted:** Wed Apr 01, 2009 10:06 pm

Okay so I was staring at the artwork and came up with the following idea.

Lincoln's head as it is. Instead of Jeeps cruising over his head, have the iconic 7 slat Jeep grill "in his thoughts" on the brain (not too big). Remove the Meet other Jeeper, etc., wording from there.

"LOST in the Land of Lincoln". (sorry I'm still not liking the "hook" phrase) Above his head.

Rewrite & relocate = "Meet Local Jeepers" (that's all you need)

Keep = Off-Road Adventures & Trail Runs

Keep= Local News & Information

Keep "Visit us on the web @ www.lostkjs.com"

overclocked · **Posted:** Wed Apr 01, 2009 10:28 pm

well one thing that will happen to this flyer is final approval by our newly formed board...I will have several versions posted with as many ideas included as possible...changing the profile of lincoln may be a bit of a bear....I would just like to work with what i have....In one version I will move the jeeps off his head and into a semi circle....I think getting lost is a great catch phrase that can work with all jeep badges.....get lost with your mods get lost with your friends get lost with us....I will also make one with the seven slot grill....

jeepfrog · **Posted:** Sun Apr 05, 2009 10:56 pm

Hubby's been really busy this week, so I've been working on the different variations of the logo. Sorry it's slow going, but I've been putting in a bunch of OT at work. Hopefully, will be able to post up a few of drafts in a few days.
Thanks for your patience!

bugnout · **Posted:** Wed Apr 15, 2009 12:33 pm

I really like "Lost in the Land of Lincoln" Don't need a silhouette of Honest Abe. In fact, I think a silhouette of the State with some tire tracks across it would look really cool.

Just my 2 cents.

oddball · **Posted:** Wed Apr 15, 2009 9:18 pm

The state silhouette is a great idea bugnout. Just between you & me, I was actually going to suggest that at the time I originally replied with my thoughts, but I didn't have the heart to suggest a complete make over. :wink:

jeepfrog · **Posted:** Wed Apr 15, 2009 10:13 pm

That sounds like a good alternate - but I'm not going to be the one to do it. I'm barely finding the time to finish up the Lincoln head variations *sigh*

oddball · **Posted:** Thu Apr 16, 2009 7:47 pm

jeepfrog wrote:

That sounds like a good alternate - but I'm not going to be the one to do it. I'm barely finding the time to finish up the Lincoln head variations *sigh*

Oh c'mon, not like we're asking you to write a biography! :wink:

oddball · **Posted:** Sun Apr 26, 2009 6:22 pm

So I'm wondering if there is a packet or such relating to our LOST Illinois chapter yet? I was thinking about approaching someone to possibly hold an event.

jeepfrog · **Posted:** Sun Apr 26, 2009 6:43 pm

oddball wrote:

So I'm wondering if there is a packet or such relating to our LOST Illinois chapter yet? I was thinking about approaching someone to possibly hold an event.

Talk to the VP...I think Ann (lionseye) had something she was working on, too.

stumpjumper_09 · **Posted:** Sun Apr 26, 2009 6:56 pm

I just stumbled across this forum and I love it that lost is helping to stimulate the economy. I think the dealerships should be giving a "kick back" when people find out what they can do with their mall cruiser.

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