You gotta figure that auto executives KNOW that diesels sell very well. Look at diesel pickups. Folks pay BIG premiums for those things and I'm willing to bet not many of them tow big loads with them. Same with diesel Jettas and Passats. They cost a huge premium over the gasser, and they sell as quickly as they hit the lot.
I think the main reason more diesels aren't sold here is the EPA. The secondary reason is that there is probably less profit margin in a diesel vehicle. The engines cost more to make, and they are "different", so service staff have to be trained and that costs money. Fuel in the US is also sub par when compared with what is offered in Europe. Put in skunky fuel, and you're going to have problems....problems a manfacturer will have to warranty unless they can prove it's fuel related.
There are several factors at work conspiring against diesels in the US, but it's a chicken or egg sort of thing. Unless the manfacturers start making more diesels for the US market, things will stay the same.
It should be clear that that diesel is the "eco friendly" choice of fuels. Ethanol is a bust, hydrogen is still in development and there is no fueling infrastructure for it. Battery technology is still lagging which makes electric cars non-viable. Diesels are the answer. They will run on veggie oil, biodiesel, petro diesel, and just about any low viscosity oil. You could feasibly have one vehicle that burns several types of fuel. Can't find biodiesel where you're at....put in petro. Can't find petro, run filtered veggie oil (with a heated system of course). Talk about spreading out the fuel sources across several areas....wow! We can do it with diesel!!
Come on EPA....wake up!! Come on IRS...give us diesel "pioneers" a tax break.
