wendell wrote:
Not to pee on your parade or anything, but I sold dodges for a while, It's very hard to make a consistant living selling cars, it's feast or famine. Unless somebody is crazy enough to pay sticker on a new car, the salesman gets what they call mini dealed. You make 100.00$ on a new car sale. The average per salesman is 10 cars a month, if all 10 were new cars, thats 1,000.00 $ for that month, you can however make more money on used cars. The point being, if you didn't fill out the card, didn't plan on buying, just wanted to drive, you were what we call a site see'er. So while the salesman was dealing with you a nonbuyer, he could be loosing a sale where he might make a buck to feed his family for that month. I didn't think at it that way myself, first of all, you never lie, it's just wrong. Second of all, every customer is a potental buyer, if not today, down the road. If you treat them right, they'll be back. People don't buy cars, they buy the salesman, you can get the car anywhere. I was to nice and honest, I made more friends than customers, I couldn't make a living at it because I wouldn't lie or rip people off. I just wanted to explain how she was looking at it, but I agree with you. I'm sure your mom will buy a car, and it won't be from there, so who has the last laugh !!!!
Can not agree with you more. I briefly worked for a popular Chevy dealer in NE Ohio which was playing the same game (you might know of them, the "American and proud of it" guys?). Unfortunately, it take a some time on the inside to learn a dealer's internal workings and how the management treats both the customer and their employees. Keep in mind, I was already experienced in sales (financial services and commercial equipment) and well versed in building a sale. When I wasn't willing to slam grandma to the mat, their vultchers moved in blew every deal. When I was able to look at sales volume, commissions earned, talk to several other reps, and most of all learned that they were going to stiff me on my promised base salary, it was time to leave (quickly).