I thought some of you may be interested in the following press release I just received. If any of you are in the Southern California area between October 8/9, you won't want to miss the Off Road Expo.
Cheers -- Heather
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FOR IMMEDIATE RELEASE
Contact: Kelly Whitlow
Group Show Director
800-854-3112
kwhitlow@advanstar.com
ADVANSTAR ACQUIRES OFF ROAD EXPO
Pre-eminent Off-Road Consumer Show Enhances Advanstar's Leading Off-Road Media Portfolio
Santa Ana, CA - September 14, 2005 - Advanstar Communications, Inc. - a leading provider of print, event and online media for the off-road, powersports, and automotive aftermarket industries - announced today that it has acquired Off Road Expo from Petersen Events Corporation. As the largest off-road products consumer show in the country, and ranked by consumers as one of the Top 10 Expositions in the Los Angeles area, the event will be held on October 8 & 9 at the Fairplex in Pomona, California this year. Show hours run from 9:00 a.m. to 6:00 p.m. on Saturday and 9:00 a.m. to 5:00 p.m. on Sunday.
Launched in 2000, Off Road Expo is attended annually by 40,000 off-road enthusiasts - the result of five years of brand-building and a significant annual investment in an extensive national, regional and grassroots marketing campaign that delivers over 95 million impressions to potential visitors.
Sold-out exhibit floor space showcases over 260 off-road brands occupying 372,000 square feet, including flagship companies like 4Wheel Parts, BFGoodrich, Bert's Mega Mall, Cycle Parts West, Bilstein, and Skyjacker.
Off Road Expo will now be led by Jim Ryan, Off-Road Group Director, Kelly Whitlow, Group Show Director, plus a team of 25 sales, marketing, and operations professionals specializing in the off-road industry.
"Off Road Expo is a trusted and well-respected brand among the off-road community, and that reputation is a perfect complement to our existing brand franchise," said Jim Ryan, Group Director. "With Off-Road Business, DIRTsports, Off-Road Impact, DIRTsports Expo Live!, Off-Road.com, and now Off Road Expo, we represent the leading brands and the best team of off-road media professionals in the business."
Guy Petersen, Principal of Peterson Events Corporation, acknowledged that Off Road Expo's new home promises to be a huge step forward for the show. "We have taken the show to many new levels over the past five years, but none that will compare to the places that the off-road dream team at Advanstar can go," he said. The investment banking firm of Corporate Solutions represented Petersen Events in the sale.
The acquisition of Off Road Expo furthers Advanstar's dominance in off-road business-to-business and consumer media, and rounds out a winning portfolio of integrated magazine, website, and event solutions that connect off-road manufacturers with wholesalers, service/repair, retailers, and consumer enthusiasts at multiple points in the buying cycle. Through Advanstar's off-road portfolio, an off-road manufacturer can now reach a consumer every day through Off-Road.com, monthly through the pages of DIRTsports magazine, and face-to-face annually at Off Road Expo. This strategy allows for those same manufacturers to deliver their business message to retailers and distributors through Off Road Business and Off-Road Impact.
Danny Phillips, Executive Vice President of Advanstar added, "Off Road Expo further strengthens our vehicle consumer strategy and adds a truly dynamic show to our group of magazines, websites, races and events serving vehicle enthusiasts and business buyers in the off-road, powersports and auto aftermarket sectors. As we continue to expand, Advanstar remains the 'one to watch' in the vehicle media market."
About the Off-Road Group
Off-Road Impact Trade Show and Conference is one of a portfolio of products offered by Advanstar Communications to serve the $13.5 billion off-road market and give the off-road nation a place to convene with a nationwide audience of retailers, resellers, buyers and manufacturers. Off-Road Business trade magazine targets 14,000 off-road dealers, distributors, manufacturers, fabricators and allied trades. Sister product DIRTsports is the consumer publication serving 50,000 off-road motorsports enthusiasts and is the official publication of CORR, UROC and Best-in-the-Desert. DIRTsports is published in association with SCORE International. Soon-to-launch DIRTsports Expo Live! debuts in 2005 as a consumer off-road super-show developed to serve the needs of the 36 million Americans who use off-road vehicles as a form of recreation. Completing the consumer product mix is newly acquired Off-Road.com, the dominant website in the off-road and motorsports sector with a solid position in the top 25 worldwide web motorsports sites as measured by Nielsen Net Ratings and with an average 700,000 unique visitors and 5 million page views every month.
About Advanstar Communications, Inc.
Advanstar is a leading worldwide media company providing an array of integrated marketing solutions for the: Fashion & Licensing, Life Sciences and Powersports & Automotive industries. Advanstar reaches a highly targeted network of nearly 4 million business and healthcare professionals, retailers and consumers with its portfolio of 87 events, 58 publications and directories, 127 electronic products, as well as educational and direct marketing products and services. The Company delivers on its mission "Connecting Our Customers with Theirs" by providing innovative, quality products and services through market leading brands. Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
Lee Heublein
Promotions Manager
Advanstar Off-Road Group
DIRTsports Magazine
Off-Road Business
Off-Road Impact Trade Show & Conference
Off-Road.com
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