Yuck....
I agree on the american car market. The core problem is that there are only a certain number of niches for vehicles. As far as comfort and refined platforms go, Japan and Germany have that nailed down. So, does America tackle the rest, such as off road rigs, trucks, midsize fun vehicles, "american" muscle?
NO
We try to tackle the Japs and Germans head on with crap like the Ford Edge, 500, etc etc. We cannot even build a good truck anymore because GM and Ford insist on recycling parts and incorporating NO innovation, unlike Nissan and Toyota who are now solidly kicking booty. We can't even do "American" muscle right anymore.....instead of building a real GTO, we recycle a dated, bloated Australian sedan and rebadge it!!!!
Don't get me started on the new Camaro. If it comes out and looks exactly like the preproduction and has the 400hp V8, we will talk, but just you wait....the will "generify" it to appease to the rental car crowds. Imagine how much cooler and better looking the Mustang would be if the designers had gotten their way, but no....they were told to tone it down. And the Corvette??? You take a gem of an engine and surround it with the worst Tupperware that GM could find.
So, will this small trail rig come out with hitech, efficient V8, solid axles, waterproof interior, and a kickass demeanor that could wipe the floor with a Rubi? NO, it will be stripped down to a high school parking lot cruiser.
Sad.