if you go to the thread that says " Post pics of your rig here" you should find that around 70% of the lifts on kjs are actually rusty's! It usually says what kind of lift is on it in the sig at the bottom of the submission(picture).
I myself do not have a rusty's lift but 99% of the guy hat do seem very happy with it accept for some have issues with the rear shocks but i believe you can order another type from rusty's like old man emu if you dont want the rusty's brand.
As far as is it worth the money........? YES, thing is probably the best bang for the buck as far as suspension lifts go and the reliability should not be an issue since it hasn't been for many who push these to the limits! Iam not sure how well rusty's lift performs on/offroad as far a ride quality goes but iam sure it must be good since there hasnt been many(if any) complanits. Also consider the frankenlift and OME(old man emu) lifts if you have alittle extra cash laying around!
Josh