Typical response from the MBA crowd. I graduated from a school that turned out dozens of these "business savvy" in-duh-viduals every year. For a school with only about 4000 undergrads, graduating about a hundred MBAs every year is a stunning waste of classroom space.
The idea of 'go team' being more important than 'sell a product that people WANT TO BUY' is exactly the kind of horse manure they were trained to produce. I'm sorry, but what good is brand loyalty when the brand isn't offering anything WORTH being loyal to?
Back in the day, Mopar made some kick-butt muscle cars. The Hemi Cuda springs to mind. I consider myself a Ford guy, b/c my first 3 cars personally were all Ford. Lincoln Town Car, Taurus, and Lincoln Mark VII. My father had an Olds Toranado back in the day before I was born, and my mom had a Buick Skylark. First non-Detroit we had was a Datsun 200sx that my dad got in the early 80s.
So I grew up playing with Detroit products. I LIKED the Fords. Solid designs (except for the Taurus, but it was cheap) and still like SOME of their offerings. I'm not crazy about the 4.6 mod motor, but I've never really worked on it.
The point? I'm loyal to Ford b/c they built a SOLID product. Then. I don't know about now, they haven't built what I want to buy - a diesel engine for less than $50,000 in an oversized truck.
Meanwhile, in 96 my family bought a Town and Country minivan. It completely ATE it's transmission at 40k, 80k, and 120k... Almost on the nose each time. This in a perfectly BONE STOCK van, driven easily. Why? A cosmic FOULUP from Mopar - The transmission lacked proper cooling. A simple $20 aux cooler later... And the SAME VAN now has 250k on the original motor... And that tranny from 120k is still there.
Add in to consideration the mindblowingly BAD designs of the Grand Cherokee's PLASTIC pulleys, the KJ's PLASTIC TC that we all know so well... The fact that a non-moving part (the AC evaporator core) will EAT itself every few years from simply being in the presence of normal AC refrigerant... And a picture starts to form:
MOPAR has done NOTHING since the 70's to EARN our brand loyalty. And they think that a shiny bumper sticker is going to entice people? NOW who's putting lipstick on a pig?
BTW: I'd comment about GM... But my standing as a Ford Guy says that I shouldn't like them... Just Because.
