vtdog wrote:
It is interesting that the GC CRD seems to be finally selling when the price is cut 10-15k, bringing it down to around $ 30 grand or so. If Jeep had not been so greedy in the first place they would have sold a ton of the GCs at the lower price instead of having them sit on lots until the tires had flat spots. Replacing a 25k vehicle (the liberty crd) with a 45k vehicle was an example of beyond stupid marketing and is a particularly good example of "Big 3" thinking.
You can lay a good part of the blame on Daimler as well, and the cost-cutting corporate kool-aid drinkers they installed at Chrysler over the last few years, after running off the old hands that brought the company back from the brink under Iacocca and made it successful in the 80's and 90's.
Believe me, I've seen them do the same thing to Freightliner over the past 11 years - trying to cut costs by substituting cheap-a$$ parts whereever possible, relenting only when the major trucking firms raised hell and threatened legal action under warranty or to buy their trucks from PACCAR. In this situation, where they only had a dozen or so major customers keeping them in business, they had no choice but to listen.
Add to that the Daimler attitude that the US companies they own aren't really part of the company, but just hired help to funnel money to Daimler and MB to keep them afloat. The German CEO we had at Freightliner for a couple years was once asked at a town hall meeting why they didn't use Chrysler and Dodge products for company cars, instead of more expensive MB's, if saving money was the idea. His response was "it's important to be seen driving your company's car, and MB is our company's car".
In other words, Chrysler (and Freightliner) were not part of the "company", at least as far as the gents in Germany were concerned.