here's what I found happens (especially if you live where they salt the roads): the parking brake is actuated by the cable pulling on the arm at the backing plate. The arm pivots on another arm that in turn pushes on the shoes to engage the drum. The two arms are steel on steel and rust. Even with regular use, ours rusted solid to the point where the right side was always "on" somewhat until the lining material burned right off the shoes and started trying to lock up the wheel while you were driving as the lining wedged itself under the shoe remnants.
I bought the full lining and hardware kit, but had to clean up the lever and pivot arm and grease them. Additionally, the braking surface of the drums was completely rusted over, so I cleaned that up with a flap wheel and die grinder.
Now the parking brake works about as well as I remember, which is still about useless. But definitely better. It's a stupid stupid design from both a corrosion of the mechanism standpoint as well as the fact that since most people who drive slushbox vehicles rarely use the parking brake anyway, and even if they do, it's only a static application, the braking surface never gets polished clean. It's just a dirty pad on a rusty drum - and then we wonder why they don't work worth a darn!!!
To keep the braking performance, I recommend using the same procedure as when breaking in the new shoes - coast in neutral at 25mph and then use the parking brake to stop the vehicle. Do that once a week or so and that should keep the shoes and drum somewhat polished and clean.
It definitely makes me appreciate my VW handbrake design where it uses the same rear disc pads for both service and parking even though it then requires a special tool to push the pistons back during a pad change. That's nothing compared to the cussing and swearing I did changing out the CRD parts.