Normal or maybe not totally normal. In normal operation the very outer portion of the viscous pulley rotates at all times. You cannot easily see the rotation but if you carefully touch the metal edge adjacent to the serp belt you can feel it rotating hence the serp belt is not "sliding" across the pulley. What you hear clicking and see rotating is the clutched inner portion. When the clutch engages the serp belt drives the "guts" of the viscous heater to, at least in theory, supply a bit of extra cabin heat until the engine coolant reaches a set temperature at which point the clutch disengages and the outer portion free wheels sort of like an idler pulley. See Roostre's post at
viewtopic.php?f=5&t=60567 for some chat and pictures of the assembly.
What may not be totally normal is for it to click on/off as you describe. The 3 CRDs that I have access to have the viscous heater relay pulled so the clutch never engages, saves a bit on mpg and we don't need the theoretical early heat boost, hence I cannot check but I would have thought it would simply click on and run until it's no longer needed at which point it would click off. The FSM is no particular help as all it says is the clutch is electronically controlled. Perhaps the clutch cycling on/off during the warm up cycle, similar to the AC clutch cycling on/off, is normal I just don't know.