roadpup wrote:
In my opinion, even the KJ is geared towards the pavement pounding grocery getting majority. Had we offroaders been the target market, the KJ would have come out with a solid front axle, lower weight, better approach/departure angles, etc. etc. Even the new Grands aren't aimed at us. The Wrangler does a better job of it, but even it has become softer with each passing year. Jeep is selling it's name more than anything else. And without the soccer mom's and their kind, Jeep would have folded years ago.
Don't get me wrong, I love Jeeps. I look at the KJ and WK as vehicles that just add a challenge to make them unstopable and offroad capable. Nothing wrong with that... makes things more interesting and tends to make each offroader's vehicle a bit unique from the next. And one can't overlook that all these "babied" Jeeps provide a source of decent second-hand rigs just waiting to be loved and used.
I have to agree. But think about the market that exists. People that 4-wheel are the minority. Most people want a road friendly SUV, they could care less about 4-wheeling. Just go over to something like the boards over on edmunds.com and see how people complain about the KJ. These are the majority of the KJ owners. Countless posts about rides too rough, brakes make noise, jerky shifts, noisy engine, bad gas mileage, window switch, step in height too high, 4wd system crude and hard to use, etc.
You can't compete in the SUV market if you make vehicle that appeals to 1% of SUV owners. We would all buy it, but no one else would. Overall, I think Jeep has done a decent compromise. The KJ seems to please the "soccer moms" well enough for the price and is still pretty darn capable. If you want even more capability go grab a rubicon, but then you give up a little road manners and creature comforts.