Optima's have there advantages in certain situations, but in others, they aren't worth the money. (posting this from experience, I own an auto parts store and have worked in one since I was about 13

) An optima is nice in something like an old street rod where the battery is inside the car. The sealed battery is nice peace of mind. If I was building a rock crawler, I'd put an optima in it. They are great in situations that take alot of extreme abuse, such as vibration, etc. They seem to thrive well there over a regular battery.
If your going to buy an optima, buy a yellow top, its worth the extra money to have the deep cycle.
The biggest mistake/killer of optima's is you can't charge it like a regular battery. They actually make a special really slow charger for Optima's, most people don't know this and charge them regularly, which kills them over time. It seems that Optima's don't do well sitting in a car that isn't driven every day or even every week. I see a lot of failures that way. Also, the sitting leads to them being charged which leads back to the first problem I mentioned.
I personally like an Interstate battery. Overall, I see more old interstates than anything else. Speaking of the AGM Interstates, they are pretty freakin' bad booty. The first one I got in and sold tested out at like 1300 cold cranking amps, that is a stud of a battery. I actually just got one yesterday to put in my Jeep to replace my regular Interstate, nothing wrong with it, just tossing in some more power for when I light the world up here in a week or two
