But what will it cost?

What about the Brute conversion kits?

Well, "don't call it a pickup" I would see a niche for this vehicle. If the Canyon/colorado from GM and the Dakota from Chrysler goes away in couple years like people are saying, there will be a want for a small pickup like vehicle...this just may fit that bill
I actually do kind of like it, but would be unpractical for me...wife and 2 kids won't all fit into it.

Well, "don't call it a pickup" I would see a niche for this vehicle. If the Canyon/colorado from GM and the Dakota from Chrysler goes away in couple years like people are saying, there will be a want for a small pickup like vehicle...this just may fit that bill
I actually do kind of like it, but would be unpractical for me...wife and 2 kids won't all fit into it.

According to Allpar report on what Marchionne stated the Dakota was to be replaced with a Fiat based, El Camino styled lifestyle vehicle...of course I can't find that article on Allpar right now to link it.

"The idea of a Jeep Wrangler pickup got new life after remarks at a 2010 dealer meeting. The 2005 Gladiator concept truck was driven on-stage and there was an indication that something like it might be made.

Some have suggested that expansions by aftermarket Jeep modifier AEV would herald a limited production Wrangler-based pickup, produced with the blessing and assistance of Chrysler, while others believe it would be a pure Jeep design produced at the Toledo Supplier Park. At the 2011 Detroit auto show, Sergio Marchionne said it would probably be a Wrangler-based vehicle with a short bed, and would not be called a pickup, presumably to calm Ram brand fears.

Two other new pickups have been rumored recently, one a relatively small, Ram 50-sized model -- both Ford and GM upsized their pickups, and Dodge has not sold a true compact pickup since the A-series. This would be powered by a hot-rodded World Gas Engine belting out at least 200 horsepower.

The other is the mysterious Dodge Dakota replacement, lighter and more economical than the current model, but still quite capable -- the so-called "lifestyle Dakota." Years ago, when we first broke the story on this new truck, we quoted a Dodge rep saying that it would still be capable, just not as capable. That one was last seen on the minivan platform, but that might have been before they closed St. Louis.

Somewhere in the mix is the upcoming one-ton Dodge truck for Europe. Engineer Bob Sheaves pointed out that European standards are different for trucks, and that a one-ton truck in the E.U. would be rated lower in the U.S. This model could be the upcoming Dakota, an offshoot of the Ram 1500, the Wrangler pickup, or possibly even the Ram 50 replacement."

http://www.allpar.com/model/upcoming.html