Yep, all the items pictured are VW air cooled motor parts, pushrod tubes, seals, piston wrist pin locking clips, pushrods, and cam lifter followers.... Strange they are pictured on the VM site???
I know these engines well: During the 60's through the 90's I rebuilt hundreds of them. I also worked at five different VW dealerships in different jobs as a mechanic, shop forman, and service manager when I left the last one.
We used to build them up with headers, big cams, roller cranks, big piston sets, and duel 2-barrel carbs and race them at the local drag strip...

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Supporting Vendor and Moderator of LOST05 Jeep Liberty CRD Limited 
Ironman Springs/Bilstein/Shocks
Yeti StgIV Hot Tune
Week's BatteryTray
No FCV/EGR
Samcos/ProVent
SunCoast/Transgo
Carter Intank-pmp
2mic.Sec.Fuel Filter
Flowmaster/NO CAT
V6Airbox/noVH
GM11 Bld.fan/HDClutch
IronrockArms/wwdieselMount98 Dodge Cummins 24 Valve