Wahoo650 wrote:
Loyalty or not, it's still a rebodied Dodge CAR. More along the lines of a Subaru. Definitely has a place, but not designed or destined to be an off road "Jeep" in the way jeeps have always been revered. Where the Liberty started the mall rated trend, the Compass and Patriot take it even further. It's all about market share folks. Create stepping stones for brand loyalty. Get them young and hope they move up the ladder with each new purchase. I think DCX has made it painfully clear that off roading is not priority one at Jeep.
I can't believe how they are just jumping into the car segment. Not exactly testing the waters. I was just at the dealer and they were making off brand new Compass' by $5K. I hope Jeep doesnt run themselves into financial issues by making cars that no one asked for.