fierce is made by kelly springfield which is a goodyear owned company out of fayetteville north carolina. its kelly's attempt to gain new younger consumers trying to get into a cool looking tire that is cheap, just like kumho, but not alot of people knock them. fierce only makes performance (loosely used) tires for that sole purpose. so technically it is a goodyear tire but goodyear doesnt produce them or put their name on them. comming from a goodyear employee, go with the kumho's, fierce is garbage.

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L.O.S.T.#85291
Silver '05 KJ Sport 2wd
LSD
Rusty's 2.5" Lift
245-75-16 Goodyear Wrangler DuraTracs
16x8 Soft 8 Rims
K&N Drop In
Magnaflow Exhaust
Beretta Cougar .357SIG
Taurus Mil Pro 9mm