TV Ad for the Liberty Diesel

Ranger1 · **Joined:** Mon Oct 17, 2005 7:40 pm **Posts:** 1137

Quote:

Someone needs to tell DC Corporate that the Liberty diesel is still a go for 07 cause they are making folk think it is a dead project.

If I understood Oldnavy's earlier post, that's part of DC's stealth marketing plan. Announce the discontinuation of the Liberty CRD, build up market demand due to panic that they aren't available, then when the demand has reached a fever pitch, let em loose. Somehow, I just don't think this is a viable marketing strategy. They alienate their dealerships who had to spend $10K per diesel tech for training, plus tools, and then let them sit idle for 9 months to a year. If this is DC's strategy, they've have a huge credibility problem coming.

Here is pure conjecture on my part - I do think if DC had intentions of bringing the CRD back in 08 or 09 (and I'm not saying they are), they would rather drop the CRD for at least 07, bring in the much higher priced GC V6 diesel, get the GC sales back up as they are in the crapper right now, then offer a diesel in the Commander, as they too are looking somewhat underwhelming. Get the high margin Jeeps back on track. If they don't, as gas inches higher at 50 cents/year without any new wars, GC and Commander sales are going to be a big problem for Jeep.
Milk those 2 for a model year or 2, then maybe bring the CRD back in the Liberty when it no longer can cannibilize sales of the higher margin products. 2 gigantic problems solved in one fell swoop - dropping sales numbers revived, auto analysts who having sensed blood, now on DC's back like a pack of Hyenias on a water buffalo, will be forced to dismount and flee with only the flesh in their mouths for a prize. Not to mention some money in the bank.

2007 is only 5months away - lets revisit this in January 2007 and see what actually happens.

PitViper · **Posted:** Wed Jul 12, 2006 9:29 pm

anyhow... There is still a big market for libertys with CRD's.

Yes I want one!

retmil46 · **Posted:** Wed Jul 12, 2006 11:52 pm

groucho wrote:

Did the guy with the squirrel under his nose say they are bring them back?

Hey, some of us resemble that remark! :lol:

Actually, I thought it looked more like horse hair, and your guess as to which end it's from! :twisted:

Hey, what's the fun in life if you can't trash talk your boss once in a while? :wink:

oldnavy · **Posted:** Thu Jul 13, 2006 9:30 am

Dr. Z has said on several ocassions that diesels will be coming to the US in more then one model. Man he is on record as saying the Smart car will have both a diesel and hybrid power option, the current diesel Smart car is a 75 mpg vehicle if my memory serves me correctly. VM has finished an expansion project a;long with adding another shift to build engines for all its contracts. VM has a big market in Asia and it is growing, my guess is you will see the CRD back as early Jan of '07 and they will be hard to get do to lack of large number of engines. Remember D/C sold 11,000 CRD's in a period of time that they were hoping to sell about 3,000 CRD Jeeps. What scares me is D/C may be able to refuse the Green sheets for diesel vehicles due to low volume of units and high volume of buyers as they first did with the Dodge Magnum for example, or GM with the 'Vette during its employee price sale.

VW has done this on several ocassions with it's diesel vehicles with good results, lastest is the Tourage V10 diesel that was pulled from market in US for some minor EPA tweaking and then withheld them from sales to let demand build for this high $$$$ rig that has a base price around $55,000. The dealers are clamoring for the V10 and VW will release those '06 models alongside the '07 model and expect to make a killing. They did almost the same thing with the Passat diesel. Just go to any VW dealer and try to buy a VW TDI now and depending on how well loaded it will bring at least $1000 over list and as high as $2000 on some models in some areas of the country.

My guess is the MB V6 will been available in LX cars, Jeep GC, Jeep Comander, Pacifica, and of course the Sprinter. My money is on VM I4 for Liberty, Dakota, and the VM 3L in 1/2 ton Ram PU truck being announced between now and this time next year. Man we could even see VW 2L diesels here in the Caliber, but no untill they (VW) have the CR diesel available.

Just some ramblings, lets see what will happen.

GreggD · **Posted:** Thu Jul 13, 2006 7:05 pm

vtdog wrote:

The biggest advantage to ULSD will be that we wont have to hear the whining about the EGR problem anymore (hopefully!)

Only The Shadow knows the answer to that one, vtdog

BTW, I'm glad it only took your dealership one time to fix your EGR problem. Turns out my trouble this time was the Air Flow Control Valve. That part is on DEEP BACKORDER. Hopefully, it will be availabe soon. Til then, I'm happy because my Liberty seems to have had its demon(s) exorcised by a software update. My mileage is back up to 27 MPG. I hope to be able to fill up with B20 in the near future.

KJMedic · **Posted:** Thu Jul 13, 2006 8:21 pm

GreggD, I got a call from dealership today and my Air Flow Control Valve is in. It took 1 week.

GreggD · **Posted:** Thu Jul 13, 2006 8:47 pm

KJMedic wrote:

GreggD, I got a call from dealership today and my Air Flow Control Valve is in. It took 1 week.

Mine's been on order since June 29. :evil:

Glad yours only took a week to get KJ.

Trailbreaker · **Posted:** Thu Jul 13, 2006 10:41 pm

What channel or Network have you been seeing these ads.I have Not seen any yet.

Ranger1 · **Joined:** Mon Oct 17, 2005 7:40 pm **Posts:** 1137

Just saw it again on USA network.

Nonerequired · **Joined:** Thu Jul 20, 2006 10:26 pm **Posts:** 1

Here's what I know about the 2007 CRD's. Expect to see the CRD option available after ULSD is available all over.
The Liberty body style change I expect to be for 2008 model year (though nobody would answer my questions with any certainty). It looks (to me) like a cross between the Jeep Commander and the Dodge Nitro. The 2.8 CRD is being built in the new Wrangler Unlimited's right now for export only, also expect that in '08 to be available in US too. Also look for '08 Dodge Stratus replacement to have diesel available, though not the 2.8 that's in the Jeeps.
From my travels inside the engineering building, pilot shop and Toledo South Assembly, there are going to be a whole bunch of Jeep/DCX diesels in short order. I'm thinking mine is going to be a Jeep Green 4Dr. Wrangler Unlimited CRD... can't wait... but guess I have to..

alljeep · **Posted:** Fri Jul 21, 2006 7:45 am

They have really stepped up the commercial with their "green" and clean options (with the muddy jeeps in it and Dr. Z.) I see it almost every night now on the major stations like FOX and NBC.

Hero · **Joined:** Sun Apr 16, 2006 5:32 pm **Posts:** 122

oldnavy wrote:

Tom_with_a_Dream wrote:

OldNavy -

I think I have this right, but it never hurts to ask specific questions... (I guess they are more like statements)

Is this all correct? If not, please educate us. I know many of us value you knowledge and experience.

And what is the status of the "Old Navy CCV filter"?[/list]

All correct except as DW said the sulfur is not the lubricant in diesel fuel, the main lubricant is actually the peraffin in the diesel and the process that the fuel goes through to make the ULSD also remove a lot of fuels natural lubrication so the refineries add a lubricant back into the fuel after refining.

I think the absolute best thing they could do to obtain max guaranteed lubrication is have a 5% Biodiesel blend with ULSD. B2 has proven to be able to make up for any losses in lurication with standard #2 diesel, I think if they went B5 with ULSD that would be perfect! They could meet all the engine makers' standards by going no higher than B5, obtain propper (or better) lubricity, and still use ULSD :wink:

Tom_with_a_Dream · **Posted:** Sun Jul 23, 2006 11:49 am

I think it would be considered meddling for the Gov't to require a dino-fuel manufacturer to get in bed with a bio-fuel. I like the idea of having "safe" fuel for my ride that is easy to get, but I always pull back when it comes to asking the Gov't to get involved in more things they have no business being involved in...

Hero · **Joined:** Sun Apr 16, 2006 5:32 pm **Posts:** 122

Tom_with_a_Dream wrote:

I think it would be considered meddling for the Gov't to require a dino-fuel manufacturer to get in bed with a bio-fuel. I like the idea of having "safe" fuel for my ride that is easy to get, but I always pull back when it comes to asking the Gov't to get involved in more things they have no business being involved in...

BushCo won't listen to anyone on anything that is important to this country, why would anyone even begin to believe that he'd listen to anything that goes against BIG OIL's agenda :wink:

Tom_with_a_Dream · **Posted:** Mon Jul 24, 2006 7:37 am

Let's keep this forum focused on Jeeps and such. If we need a politcal fix, there are plenty of forums and blogs for that....

Cowcatcher · **Posted:** Mon Jul 24, 2006 9:21 am

Tom_with_a_Dream wrote:

Let's keep this forum focused on Jeeps and such. If we need a politcal fix, there are plenty of forums and blogs for that....

I believe you are ths one who turned it there with your anti-government comments Tom. A little disingenuious to then be critical when someone else picks it up. :oops:

Tom_with_a_Dream · **Posted:** Mon Jul 24, 2006 10:00 am

Guilty. I hemmed and hawed about the "lets not talk politics" comment. I finally decided that not wanting Gov't hands in every issue was mostly generic while comments about people and/or actions, etc was too specific.

We all have our babies and the political forums/blogs are the place for calling someone's baby ugly. I woudn't want that level of agitation here, that's all.

I meant no offense. And for the record, while I like "BushCo" generally, there a number of ideas of theirs I wish I could change.

Cowcatcher · **Posted:** Mon Jul 24, 2006 10:25 am

Tom_with_a_Dream wrote:

Guilty. I meant no offense. And for the record, while I like "BushCo" generally, there a number of ideas of theirs I wish I could change.

ALL'S FORGIVEN!

I don't like "W" and like him less so with each passing day, but I figure he has some value if he replaces Millard Filmore in the history joke books.

Let's not forget that patriotism is red, white and blue, not just red and that owning and enjoying a jeep is red, white and blue too. :lol:

valkraider · **Posted:** Mon Jul 24, 2006 10:46 am

vtdog wrote:

The biggest advantage to ULSD will be that we wont have to hear the whining about the EGR problem anymore (hopefully!)

Nope.

I have been running biodiesel with never less than B20 but mostly B100 and B50 in the winter - and still had my EGR go.

I think that we are seeing the EGR problems may be more related to driving style than anything else. People like me, who are in the city a lot with lots of short trips and stop-n-go seem to be the prime cantidates for EGR failure - while people who have mostly highway driving seem to be less likely.. Possibly due to the engine never heating up enough to burn off deposits and whatnot in the short trips. This is just speculation however...

oldnavy · **Posted:** Mon Jul 24, 2006 11:21 am

valkraider wrote:

vtdog wrote:

The biggest advantage to ULSD will be that we wont have to hear the whining about the EGR problem anymore (hopefully!)

Nope.

I have been running biodiesel with never less than B20 but mostly B100 and B50 in the winter - and still had my EGR go.

I think that we are seeing the EGR problems may be more related to driving style than anything else. People like me, who are in the city a lot with lots of short trips and stop-n-go seem to be the prime cantidates for EGR failure - while people who have mostly highway driving seem to be less likely.. Possibly due to the engine never heating up enough to burn off deposits and whatnot in the short trips. This is just speculation however...

Whenever I drive the wife's CRD I do try to de-soot the rig to help keep it running smooth. :wink:

It has been fun a few times with cars on my bumper with top open and all windows down. :lol:

TV Ad for the Liberty Diesel

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