Because this site doesn't suck. Every other jeep site I've been on (save for KJ country) has sucked. People have their heads too far up their collective wrangler booty to be able to see that the wrangler isn't the ultimate vehicle for everyone- it may be the most capable offroad, but onroad...well...lets say that I've been on beds of nails that were more comfortable for long rides.
I just inserted myself onto two seperate arguments on the JKBoard- one about the JK not being the ultimate vehicle and the KJ being a fine example of a vehicle, and the other about someone saying that we should drill for oil in Alaska, Utah, the eastern seaboard, colorado...basically anywhere there's oil, drill it and suck it dry, that way we can all love nature from the comfort and laziness of our jeeps spewing exhaust everywhere

. I'm growing to hate my wrangler, and it's because of people like them.
OTOH, LOST is a great site, everyone knows that we all play for the same team, everyone is more or less polite to everyone else (with a few execptions of course), everyone plays by the rules, and people here are genuinley friendly when you ask a question. Even questions such as "is the KJ right for me? I'm considering an FJ as well". Of course the information may be slightly biased sometimes, but at least it's good information. And, the trips are fun! It's one of the only sites I've been on that activley has strangers meeting up to go off into isolation on a regular basis, and has everyone return the next day. That trust thing says alot about the community here.