danoid wrote:
Nope. The KJ and WK diesels were sales failures here in the US. Just ask any Chrysler executive. They know Americans really just want Hemis...
Just like we really want all those V!/\GR/\ ads in our email 20 times each day... Maybe the people who DO want those emails are also the people hoping for the same effect by getting larger and larger engines.
Certainly the case is that what the people want, they are NOT getting in America's cars.
The 4 and 6 cylinder cars of today are putting down similar numbers to the muscle cars (Who really needs a 10-second quarter 0-60 in 7 Caddilac????) yet the overall MPG has gone DOWN instead of up. I remember the 80s, people were demanding more efficient cars, yet my 83 Town Car got ALMOST the same MPG on the highway with a V8 and a 4-speed that the KJ now gets! My 90 Mark VII also got about the same, 28mpg on the highway, tho I did tend to put my foot into it a little more. It was 500 lbs lighter than the Town Car, at 4k even, but the same exact drivetrain and engine. The development in 7 years hadn't gone anywhere, and still hasn't.
Wonder why that is?
How about that in 10 years of development, a smaller, shorter (length) with half the engine SUV weighs MORE than a 97 V8 Grand Cherokee? There is a BIG difference in weight, why? Both have ABS, Both have airbags, Both have 4x4 transfer cases... The ZJ is a body-on-frame, the KJ is a unibody, so the ZJ SHOULD be heavier with all the extra steel. Yet the KJ is 4500 lbs and the ZJ is about 3800? There is no good engineering reason for this.
The marketing droids at Mopar claimed that the CRD was a failure... Yet the dealers sold every single one that they ever got... WITHOUT ANY ADVERTISING! Watch any TV program, and count how many car ads you see. Now count how many were for VW, or for Audi, or for a TDI from either. They sell themselves! The conspiracy theorist in me says there has to be a more sinister reason for not selling these, b/c THEY WILL, AND HAVE, SOLD!