Any way to fix this cheaply / easily? All 4 are looking like the finish is starting to come off around the edges, like so:

They are essentially brushed aluminum with a clearcoat (paint) over top, so whatever you do, use products that are safe for painted surfaces. I've used a (outdoor) tub with warm water and soap before to loosen up nasty stuff. Soft bristle brushes and patience are good too. Once you get most of the goo off and have just some specs and spots, try a claybar. They lift debris off wheels the same way they do off painted surfaces and glass.

Dan

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2005 Silver CRD Limited
245/75R16 GoodYear Duratracs
Fumoto drain | ProVent CCV Filter
Stanadyne FM100 filter | Cummins fuel pump
GDE Eco | SEGR | BoulderBars | FrankenLift | Frankenskids

To me that looks like the clear coat failed and the now bare aluminum surface is corroding. Mine have a similar thing going on, starting from the center caps though.

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05 KJ Limited 4x4 in Light Khaki: Detours USA Backbone, Warn M8000, Huskyliners, RockLizard Super Skink sliders, OME/Bilstein Lift, JBA UCA's, 245/70/17 Nitto Terra Grapplers
07 LR3 SE V8
1996 XJ Country
2015 KL Limited

Two options polish, clean & clear coat or sand, paint & clear coat.

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2003/3.7 SOLD

2007 Wrangler - traded

2010 Wrangler Rubicon

Plastidip and save up for something different

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This. Plastidip hides a lot. 2 of my rims are below my standards and they look perfect thanks to plastidip.

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2008 Black Jeep Liberty Sport
4.7L throttle body
Old Man Emu lift
Sky Slider
Hypertech Max Energy
K&N CAI
Gibson stainless steel exhaust
Blacked out
ScanGauge2
BFG All Terrrain 225/75/16
JBA upper control arms