You are absolutely correct in all that you said; huge difference between a vehicle TSB (technical service bulletin) and a NTSB required recall or campaign! TSB's are a very useful tool for a service technician when trying to find and / or fix a certain problem or behavior a customer has experienced or voiced concern about in their vehicle. They are a huge asset when trying to identify any unknown issues.
A NTSB (National Traffic Safety Board) recall on the other hand is required to be performed if the vehicle comes into the shop for service. We routinely run a check for any outstanding recall's on a vehicle and perform them if time allows or schedule a future appointment for the customer to have it performed.
How an issue goes from a TSB to a NTSB Recall I am not sure; I would think the NTSB is in the drivers seat so to speak on any issue that could jeopardize the public's safety?
I do agree that car manufactures on the whole will always try and go the least costly route unless they are forced to do otherwise....

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Supporting Vendor and Moderator of LOST05 Jeep Liberty CRD Limited 
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