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Nevermind the new Bluetec stuff, what does DCX intend to do about the old-tech CRD nuisance items on the GC? Trany that can take the touque of the 3.0L? CCV and the whole oily CAC issue? EGR hardware? Software to make it run without bucking & shuddering? DCX has a lot of homework to do to make this model acceptable to buyers in the $40K+ for a vehicle crowd.
True - Jeep/DCX now has a reputation in the US which is unfortunately not good on their diesel launch. If I step back from my enthusiam for diesel vehicles in general and the CRD in particular, and look at their posture from just an analytical viewpoint, DCX will now have to prove themselves to prospective diesel buyers on the quality, support and committment issues.
Let's assume for the moment you are a prospective Jeep GC diesel buyer - at this point in time, you look at their record with the CRD and ask yourself these questions:
1. How do I know that they resolved the major issues identified on the CRD ? Oil blowby, tranny reliability/driviability and egr that will last more than 15K miles?
2. If my brand new diesel GC ends up in the shop, will I be hearing " I'm sorry, STAR has that part (gp's, egr, turbo etc) on national restriction/backorder, it will take 2 to 3 weeks to get the part in sir. This is a brand new engine for the US and no one has ever worked on one yet. We do have a tech just back from diesel school, but he's on vacation for the next 2 weeks. Or we might borrow a diesel tech from our Dodge Cummins store - it can't be that different from the CRD!"
3. [Fast forward to 2 years in the future] - Well, you know they discontinued the diesel GC sir, it was after all, just a marketing test. DCX looked at the business case for making the GC diesel engine meet the new 2009 EPA requirements, and they just couldn't make the numbers work out. So where does that leave me you ask?
While I'm willing to deal with the CRD's issues, most customers are not. I'll keep getting it repaired until it's running correctly. But that's not how you build a growing customer base. Customers need a vehicle that DCX will back with the same or better level of support of any gasolene vehicle they sell. They can probably solve the tranny issue by using a Mercedes transmission for the GC, but the oil /intercooler/egr issue is one that is still accumulating on every CRD out there and building reputation for DCX every day. This will have to be dealt with on the CRD at some point if DCX wants to avoid living down something similar to their minivan transmission reputation fiasco.
So, in spite of how much I like my CRD, I see DCX's reputation for a new diesel launch in the US as seriously in trouble. Instead of pointing to a near flawless launch of the CRD, they've painted themselves into a corner with the CRD's unanswered issues - not because issues happened, but because they have not yet resolved them on such a small base of vehicles. How will they handle a much larger base of diesel GC issues? For better or worse, the way they support the small base of existing CRD's will be the metric that prospective diesel customers will measure DCX with. Nothing more useful to a prospective customer as a metric than past performance... just ask GM.