detroit_doc wrote:
I'm sorry to hear about that! I'm not familiar with all the models sold in Europe. How do those costs compare to other comparable SUVs sold there? For example, do they sell the Nissan Xterra there?
The KJ Cherokee is prices in the same region as the Landrover Defender and Freelander.
Jeep dealers over here are not interested in brand loyalty, the prefer a new customer over an existing Jeep customer as all promotions are targeted at customers without a Jeep as trade-in.
Trade- in prices at Jeep dealers are £2.000 - £3.000 ($4.000 - $6.000) lower than list price but they sell them used way above list price.
So in my case the Jeep dealer would not only make £3.000 ($6.000) profit on selling me a new KJ, they would also make £3.000 ($6.000) on my old KJ, that's £6.000 ($12.000) of my hard earned cash straight in the Jeep dealer's pocket before I have even left the showroom.
So not only is there a 100% profit margin on every KJ shipped over here, the Jeep dealers are also ripping us off.
This is not called doing business anymore, this comes closer to highway robbery and this kept me from buying a new KJ for the last 2 years.
I normally buy a new car every 2 years, I would have bought a New KJ in 2005 and I would be interested in a new one again around now so instead of selling me 3 Jeeps they sold me only one, who is stupid now?